Pay per click, or paid search marketing, guarantees that your business will be front and centre of the search results when your ideal customer is researching or, more importantly, ready to buy.

Google is by far the largest search engine in the UK and US with 85% of all searches, making it a key source of buyer traffic that you can’t afford to ignore.

That makes Google Adwords the easiest, fastest and best tool your business can use to ensure your product or service is found when people are searching for that thing you do!

You pay Google to appear in search results for keywords that you think (and will later know from the data you collect) people will use when searching for a solution to a problem or for something they want to buy.

The beauty is that you pay only when someone clicks through to your site.

A properly structured and managed Adwords campaign will deliver strong ROI because the data you collect tells you what searches drive your sales and you can ramp them up at will.

We’re a digital marketing agency that specialises in using Google Adwords advertising to generate leads, increase sales, improve ROI and grow businesses for our clients.

Managing an Adwords campaign for your own business is not an easy skill to master and it can quickly get very expensive when it goes wrong.

We specialise in helping your business appear in Google search results using Adwords at the exact moment your ideal customer is ready to buy from you.

We've been doing this a long time and we know what works and what doesn't.

You put your money into a Google Adwords campaign and you want results. We get that, which is why we have a proven, time tested procedure that delivers results for our clients.

Google Adwords works much better when you’re continually testing your offers, your ads, ad copy and landing pages - all at the same time.

That’s why we always work on all those elements for our clients with continual testing and optimisation so that we can achieve better results at a quicker rate.

As your conversion rates improve from continual testing and optimisation we can be more aggressive with your Adwords bids so that your ROI is maintained or improved and your results from your budget are maximised.

Although we focus on Google Adwords, because Google has more than 80% of the search traffic in most countries, there are other options you should consider.

We are able to translate your Adwords campaigns into the equivalent advertising platform offered by Microsoft, Bing Ads, to give you paid search visibility in both Bing and Yahoo search engines.

Google also offers two further ad solutions that we can manage for you and which you should consider.

For eCommerce businesses, Google Shopping is becoming a ‘must-use’ advertising option with very high conversion rates and ROI.

Google Shopping Ads are relatively new and often underused by your competition and allow an eCommerce store to have their products and images appear in search results. You’ll be aware of how powerful that can be.

Google Display allows you to show image, video or text ads on more than 2 million websites and within 650,000 apps.

The targeting options are much broader than in Adwords and introduces options such as remarketing and ‘Customer Match’ which lets you upload customer databases and seek out similar potential buyers.

We don’t necessarily recommend using Google Display at the beginning of your time with us as we like to dial in your Adwords campaigns first.

However, when you have built up solid data and remarketing pools and know your target demographic this network can multiply your already successful results.

When the time comes to use additional pay per click advertising platforms we’ll let you know and we’ll be ready.

Our Google Adwords management services start from £2500 per month plus a one-off on-board fee from £1500.

We don’t charge a percentage of Ad spend since that could incentivise us to spend more than you need and we’re about improving ROI, not wasting your budget.

For eCommerce clients we do offer an Adwords and Google Shopping management package that is based on a revenue share of increased sales delivered by our managed campaigns.

In other words, the more additional revenue we make for your business, the more we make – we get paid for our results.

Whatever your business and whatever your experience with Google Adwords, we can help.