​​A DIFFERENT KIND OF MUSIC MARKETING AGENCY

​We help artists and labels build successful careers using intelligent digital marketing

We offer a range of cutting edge music marketing services that address the needs of musicians and labels in the digital age.

We're experts in growing your fanbase, increasing your streaming plays and growing your revenue using hyper targeted advertising.

​We offer a number of highly tailored specific services to artists and labels to achieve these goals.

In addition we bring years of experience across the music industry plus the expertise of a full service digital marketing agency so that we can offer bespoke creative solutions to all brands and bands in the music business looking for growth and ROI.

​Ready to tap into our unique expertise and set up a results focused music marketing plan? Click below to set up your free strategy call.

​Music Marketing Agency Services

Our tailored music marketing services are designed to provide you with a trusted partner who can deliver key milestones for your music career.

Click on the icons below to find out more about each service.

​Festival and Tour Marketing

If you have tour tickets or festival tickets to sell we get to grips with your fan and buyer data to drive sell out shows and sold out festivals using hyper targeted advertising. Our digital advertising teams bring vast experience from both inside and outside the music industry to deliver exceptional ROI.

​YouTube Marketing

We’ve been making video statics and lyric videos for a long time and have helped labels grow large YouTube followings. We’ve also taken artists from nothing to millions of views. On top of that we are experts in YouTube advertising to grow fanbase and deliver streaming growth, music, merch and ticket sales.

Everyone gets streaming now and everyone wants to get their music onto playlists. We know how to build an organic incremental playlist promotion strategy that isn’t just a mailshot to a general list but that is curated to you and your music and designed to bring sustainable long term plays and followers.

Playlisting is not the only way to generate more streams for your music and more fans for your band. We use a proprietary combination of video marketing and advertising to grow engaged fans so that the streams of your music grow at an exponential rate and new listeners turn into committed fans.

The greatest opportunity for musicians in the internet age is that you are now able to control your discovery. You can build a foundation for your future success using a combination of digital marketing techniques and social advertising. We can help you lay this foundation and turn it into an engine for your growth.

​Festival and Tour Marketing

If you have tour tickets or festival tickets to sell we get to grips with your fan and buyer data to drive sell out shows and sold out festivals using hyper targeted advertising. Our digital advertising teams bring vast experience from both inside and outside the music industry to deliver exceptional ROI.

When you’re looking to deliver a successful crowdfunding campaign for a new album or special event, we’ve got proven experience and get you to your target and beyond. Every crowdfunding campaign we’ve worked on has passed its target using our proven activation, engagement and activation strategies.

​YouTube Marketing

We’ve been making video statics and lyric videos for a long time and have helped labels grow large YouTube followings. We’ve also taken artists from nothing to millions of views. On top of that we are experts in YouTube advertising to grow fanbase and deliver streaming growth, music, merch and ticket sales.

​If you want us to help you achieve your music goals, click below to set up your free strategy call.

​​​​​​Illicit Digital – Music Marketing Agency Experts​

There is no other music marketing agency like us.

As a company, we’ve worked in the music business for the last 30 years and our team have a hundred years of combined music business experience.

That depth of knowledge is combined with unrivalled understanding of the modern music business landscape, from the opportunities presented to the DIY musician through to the rapidly evolving worlds of social media and music streaming platforms.

Before we even started working in music marketing, we’d had international Number One records as a label, managed artists and producers from minnows to stadium sellers, placed music in film and TV across the world as both label and publisher as well as running acclaimed sold-out events and so much more.

​We’re not a marketing agency born of marketers. We’re an agency built by people who’ve done every job there is in the front line of the music industry.

This bedrock of expertise is matched by know-how and skills in digital marketing developed across many other industries that allows us to bring cutting edge digital marketing to our music clients.

To put it simply, there is no other agency with the depth of hands-on experience in the music business that we have, matched to results-driven digital marketing expertise.

That’s what makes us different.

​Ready to be different? Looking for a music marketing plan that works? Click below to set up your free strategy call.

​Music Marketing for Artists and Music Marketing for Labels

​Long before we were a leading music marketing agency, we managed artists and ran labels.

We know both sides of the table and have long championed the DIY musician on our award-winning diy musician resource site.

So, when we’re asked who we work for and whether our services are for musicians or labels, the answer is – both.

We work with artists on major and indie labels and with DIY artists doing it all on their own. We work with agents, promoters, managers and with artists direct.

We also work with festival owners, venue owners and a range of entertainment brands bringing our unique mixture of music industry experience and digital marketing skills to bear.

​Unlike most music marketing agencies we come with the added benefit of not just working in music.

That means that the skills of our other departments are available to our clients to provide a full service digital agency. You can tap into our expertise in everything from web design and development, through SEO to eCommerce marketing, email marketing and more.

Although we have the bespoke music marketing services detailed above, this additional knowledge from other industries means that we are able to take on any marketing challenge for anyone in the music business.

​“​We've engaged Illicit to work with several of our artists on a long term basis. They work alongside the artist, helping them deliver an authentic message but ramp it up with their shrewd social media, email and advertising wizardry and detailed forward planning. We use them because they always drive artist growth and sales.”

J​oel Sumerling

​Notting Hill Music

​"​With a uniquely complex goal on our hands, beyond our experience within the music industry, we sought a digital agency with flexibility, ingenuity and an outside-the-box approach. Constantly moving goal posts didn’t hinder Illicit’s ability to deliver quality results to us and provide up to date, personally tailored solutions to any roadblocks we encountered along the way. The team were incredibly approachable and we’ll be working with them again soon enough."

​Michael McCaskill

​​Sweat It Out

​“​Illicit Digital ran a world class campaign for Tricky that delivered measurable returns and his biggest record in a long time. They managed all the digital marketing and paid media with the benefit of their years of music industry experience. For me the ability to swap horses and turn the wick up and down instantly with their smart advertising was a key to the great success of Tricky's album.”

​Phil Howells

​​K7 Records

​"I​Illicit Digital have built the Hot Creations YouTube channel into the key route for fans to discover and listen to our music and in the process they've increased our subscribers and views by more than 250% with a direct effect on our sales. They are also nice folks and great to work with."

​Leon Oakey

​Hot Creations

​We're trusted by both artists, labels and promoters from DIY and indie ​through to major

​Music marketing ROI

​We've been doing this a long time so we know that growing an engaged following is central to successful music marketing.

And we know what works and what doesn't.

You put your money into a music marketing campaign and you want results. A real return on your investment.

We get that, which is why we take a fully integrated approach to digital music marketing, pulling together all aspects of online music marketing so that we can deliver the best possible results.

That’s why our music marketing team always work on measuring results and analysing the data from your campaigns with continual testing and optimisation so that we can achieve better results for you at a faster rate.

Faster fanbase growth, more streams, increasing sales and a better return on your music marketing spend all come from smart digital strategy, intelligent and creative campaign ideas and an ability to test and improve as you go.

We know how to look at each element to ensure a positive ROI for your campaigns.

​The first step is to book your free, no obligation music marketing strategy call by clicking the button below.

​“​It’s all about the connection between the artist and the fans.” – ​Jimmy Iovine.

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